About the Project
SHYMKENT PLAZA – самый большой торгово-развлекательный центр в городе Шымкент, общая площадь которого составляет 48 400 кв.м. Мировой уровень сервиса создает посетителям правильные условия для приятного шопинга и комфортного отдыха.
SHYMKENT PLAZA стал важной частью городской жизни города Шымкент.
Отличительной чертой SHYMKENT PLAZA стоит отметить удачное расположение в самом центре солнечного города, в окружении таких мест, как площадь Аль-Фараби и областной драматический театр им. М.Шанина.
to every new partner that opens a store in Shymkent Plaza.
on lightboxes
лайтбоксах,
расположенных на
подземном паркинге –
и в ТРЦ
срок размещения
до 3-х месяцев (с
согласованием дизайна)
in SMM
социальных сетях
Shymkent Plaza –
и запуск
таргетированной рекламы
на сайте Shymkent Plaza
видеоролика
на LED экране ТРЦ
on advertising
cubes
рекламных кубах в ТРЦ –
срок размещения
до 3-х месяцев
(с согласованием
дизайна)
Smart Plaza
Smart Plaza – Dostyk Plaza and Shymkent Plaza loyalty system.
Smart Plaza loyalty program enables accumulation of bonuses from each purchase in the shopping malls. Accumulated bonuses may be used for payment in more than 100 stores of Dostyk Plaza and Shymkent Plaza, buy tickets in Cinemax and pay for the parking space in Dostyk Plaza online.
Advantages:
- Possible interaction with the user base (more than 40,000 persons).
- Capture and understanding of new, loyal audience of buyers for a deeper market insight and effective marketing communications both within Smart Plaza system and for external marketing activities of brands.
- Implementation of efficient advertising tools focused on correct target audience.
- Use of advanced IT technologies for data transfer and retention.
- Granting of the best and most convenient advertising sites.
- Brand loyalty growth
- Sales personification
- Push notifications about promotions and special offers.
- Joint promotions and prize draws.
- The Shopping Mall compensates for any bonuses spent at a partner-tenant at the end of a month.
Management Efficiency
Measures
Shymkent Plaza performance
based on the management accounts
by year
-
Goods turnover of the shopping mall -
Record of attendance of the shopping mall
|
Period
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|
| Goods turnover of the shopping mall | $ 34 144 637 | $ 57 187 639 | $ 49 438 871 | $ 62 607 809 | $ 72 615 088 |
| Record of attendance of the shopping mall | 3 247 771 | 5 289 415 | 5 317 865 | 5 564 192 | 5 842 402 |
|
Period
|
2020 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 34 144 637
|
|
Record of attendance
of the shopping mall |
3 247 771
|
|
Period
|
2021 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 57 187 639
|
|
Record of attendance
of the shopping mall |
5 289 415
|
|
Period
|
2022 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 49 438 871
|
|
Record of attendance
of the shopping mall |
5 317 865
|
|
Period
|
2023 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 62 607 809
|
|
Record of attendance
of the shopping mall |
5 564 192
|
|
Period
|
2024* Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 72 615 088
|
|
Record of attendance
of the shopping mall |
5 842 402
|
Due to the restrictions on fighting COVID-19 introduced in 2020, the decline in trade and attendance amounted to 25% and 40%, respectively, as compared to 2019. In 2021, it is supposed to restore mall turnover to 105% in KZT and up to 95% in USD from the level of 2019. The attendance is expected to be kept within the 2019 indicator as the most comfortable level.
-
Average check in US$
-
Conversion
|
Period
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|
| Conversion | % 77 | % 62 | % 44 | % 45 | % 46 |
| Average check in US$ | $ 18 | $ 17 | $ 21 | $ 25 | $ 27 |
|
Period
|
2020 Year
|
|---|---|
|
Conversion
|
77%
|
|
Average check in US$
|
$18
|
|
Period
|
2021 Year
|
|---|---|
|
Conversion
|
62%
|
|
Average check in US$
|
$17
|
|
Period
|
2022 Year
|
|---|---|
|
Conversion
|
44%
|
|
Average check in US$
|
$21
|
|
Period
|
2023 Year
|
|---|---|
|
Conversion
|
45%
|
|
Average check in US$
|
$25
|
|
Period
|
2024* Year
|
|---|---|
|
Conversion
|
46%
|
|
Average check in US$
|
$27
|
A significant decrease in conversion in 2020 was balanced by an increase in the average check. This change is due to the restriction of retail operations of mall tenants customarily with a low average check and high conversion such as a cinema, food court operators and entertainment centers. In 2021, the level of the average check in USD is forecasted to be within the 2019 indicator taking into account the resumption of operations of these categories of tenants.
and average weighted rate by year
-
Average weighted rate, US$
-
Occupancy of areas of the shopping mall
|
Period
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|
| Occupancy of areas of the shopping mall | % 95 | % 94 | % 92 | % 100 | % 100 |
| Average weighted rate, US$ | $ 204 | $ 255 | $ 266 | $ 318 | $ 409 |
|
Period
|
2020 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
95%
|
|
Average weighted rate, US$
|
$204
|
|
Period
|
2021 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
94%
|
|
Average weighted rate, US$
|
$255
|
|
Period
|
2022 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
92%
|
|
Average weighted rate, US$
|
$266
|
|
Period
|
2023 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
100%
|
|
Average weighted rate, US$
|
$318
|
|
Period
|
2024* Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
100%
|
|
Average weighted rate, US$
|
$409
|
At the end of 2020, the occupancy of the mall areas was kept within 89%. In 2021, it is expected to increase the indicator to 93% due to the occupancy of the free space.
A significant decline in the average weighted rate in 2020 is related to a decline in income, due to a restriction on the mall operations during quarantine. In 2021, it is expected to restore these indicators to the level of 2019.
-
Goods turnover per m2 per month
|
Period
|
2024* Year
|
2023 Year
|
2022 Year
|
2021 Year
|
2020 Year
|
|---|---|---|---|---|---|
| Goods turnover per m2 per month | $ 250 | $ 222 | $ 222 | $ 221 | $ 158 |
|
Period
|
2024* Year
|
|---|---|
|
Goods turnover
per m2 per month |
$ 250
|
|
Period
|
2023 Year
|
|
Goods turnover
per m2 per month |
$ 222
|
|
Period
|
2022 Year
|
|
Goods turnover
per m2 per month |
$ 222
|
|
Period
|
2021 Year
|
|
Goods turnover
per m2 per month |
$ 221
|
|
Period
|
2020 Year
|
|
Goods turnover
per m2 per month |
$ 158
|
Goods turnover per sq.m. is one of the most important indicators of the efficiency of the trading area.
A significant decline in the indicator in 2020 correlates with the decline in the total goods turnover of the mall in 2020, due to quarantine. In the first half of 2021, a smooth recovery in trade is expected against the background of partially retained restrictive measures and a full recovery is forecast by the beginning of the 4th quarter of 2021.
-
Debt ratio
|
Period
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|
| Debt ratio | 6.9 | 2.9 | 1.3 | 1.2 | 0.5 |
|
Period
|
2020 Year
|
|---|---|
|
Debt ratio
|
6.9
|
|
Period
|
2021 Year
|
|
Debt ratio
|
2.9
|
|
Period
|
2022 Year
|
|
Debt ratio
|
1.3
|
|
Period
|
2023 Year
|
|
Debt ratio
|
1.2
|
|
Period
|
2024* Year
|
|
Debt ratio
|
0.5
|
The debt ratio has historically tended to decline significantly annually through efficient loan debt management. The exception was 2020, when, due to the pandemic, for 6 months, the proceeds resulting from operating business covered current operating costs only , and the servicing of bank loans was temporarily discontinued, by receiving a delay. Starting from the 4th quarter of 2020, the company was able to resume servicing the credit facility, and in 2021 again ahead of schedule.
-
Income
-
EBIDTA margin -
OPEX level -
Expenses -
EBITDA
|
Period
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|
| Income | $4 535 243 | $7 176 307 | $7 328 084 | $9 327 298 | $11 262 619 |
| Expense | $2 106 786 | $2 772 634 | $2 631 609 | $2 701 926 | $3 452 364 |
| EBITDA | $2 428 458 | $4 403 672 | $4 696 475 | $6 625 372 | $7 810 255 |
| EBITDA margin | 54% | 61% | 64% | 71% | 69% |
| Opex level | 46% | 39% | 36% | 29% | 31% |
|
Period
|
2020 Year
|
|---|---|
|
Income
|
$4 535 243
|
|
Expense
|
$2 106 786
|
|
EBITDA
|
$2 428 458
|
|
EBITDA margin
|
54%
|
|
Opex level
|
46%
|
|
Period
|
2021 Year
|
|---|---|
|
Income
|
$7 176 307
|
|
Expense
|
$2 772 634
|
|
EBITDA
|
$4 403 672
|
|
EBITDA margin
|
61%
|
|
Opex level
|
39%
|
|
Period
|
2022 Year
|
|---|---|
|
Income
|
$7 328 084
|
|
Expense
|
$2 631 609
|
|
EBITDA
|
$4 696 475
|
|
EBITDA margin
|
64%
|
|
Opex level
|
36%
|
|
Period
|
2023 Year
|
|---|---|
|
Income
|
$9 327 298
|
|
Expense
|
$2 701 926
|
|
EBITDA
|
$6 625 372
|
|
EBITDA margin
|
71%
|
|
Opex level
|
29%
|
|
Period
|
2024* Year
|
|---|---|
|
Income
|
$11 262 619
|
|
Expense
|
$3 452 364
|
|
EBITDA
|
$7 810 255
|
|
EBITDA margin
|
69%
|
|
Opex level
|
31%
|
The income resulting from the main operations of the company is the rental of retail space in its own real estate.
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